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The Three Biggest Content Marketing Mistakes


There are typically three big mistakes that brands make when it comes to their content. Brands are producing a ton of content and while they could create much more good content, unfortunately, a lot of them produce so much bad content. On top of that, consumers have a lot of content to choose from, so the competition is fierce.

In order to stand out with your content, you’re gonna want to avoid making these mistakes so you can captivate and retain your audience.

This blog article will go through the three biggest content marketing mistakes that brands make. Once you’ve finished reading, you’ll be able to spot these mistakes and avoid making them in the future.

In short, you’ll be a content master.

The first mistake is …

They Are Too Self-Absorbed 

With a bit of self-insight, this big mistake is actually pretty easy to avoid. And yet, many brands continue to make content about themselves.

In some sense, this is fairly reasonable. Marketing is...

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Instagram Marketing Trends for 2019

instagram marketing Dec 15, 2018

It is apparent that Instagram keeps moving forward, with additions like stories and more recently IGTV - it is changing and you can capitalise on it or be left behind. Read this blog about Instagram Marketing Trends for 2019 for how to win on the platform. Warning: You’ll have to get your wallet out and you will have to get comfortable with video.

Trend 1 of 5: Organic reach is decreasing

Don’t ever forget this:

The algorithm continues to shift towards limiting organic reach. To combat this, you may want to start to boost your posts. This is fairly easy to do right inside the Instagram app if you have a business profile. 

You can also run Ads for Instagram from the Facebook Ads Manager if you’d like to reach greater audiences.

To beat the algorithm, you should first understand how it works. A big part of the algorithm is showing users what they are interested in. If they engage with your posts, they’ll get shown more of them. The algorithm used to show...

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How a Simple Tweak Can Boost Your Marketing ROI by 10X

marketing tips Dec 12, 2018

People that succeed with marketing do two things very well:

First, they identify marketing tactics that get them results and secondly, they put 100% of their resources into executing and scaling those tactics.

You are probably wondering:

How can I do this and boost my own marketing ROI?

Well, today, I am going to show you how to generate enormous ROI from your marketing activities with a simple tweak.

Let’s get started.

There are lots of discussions about marketing return on investment i.e. how much revenue you generate from marketing. Marketing ROI is closely tied to what you can measure in your marketing strategies.

The truth is, there are many things you can measure and there are many more things you can never measure, especially on a quarter or yearly basis. For example, you can measure lead generation activities but you'll have a hard time understanding all the elements that went into that lead being generated in the first place.

Where did they see your brand?

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Facebook Organic Reach: 7 Facebook Tips to Crush It in 2019

facebook organic reach Nov 04, 2018

One of 2018's hot topics has been Facebook and its new algorithm changes. It’s fair to say that the social giant has done it again, making it even harder for brands, businesses, and publishers to have a spot in the news feeds of Facebookers.

So, what does it all mean?

What Facebook is actually trying to do is to create more meaningful interactions between publishers and their audience. The main reason for this is that brands and publishers have not been producing share-worthy quality content that has resulted in a low audience involvement we know as engagement. Our divided media landscape with so much noise in between has left people confused and disinterested.

If you want to know how to still crush it on Facebook despite the new changes that swept everyone off their feet, then keep reading my TOP 7 Facebook tips.

TIP 1: Don’t be boring & publish diverse content OR Be creative & ramp up the posts

Publishing dull content few times a week or a month is simply not...

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