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Welcome to the Chris Kubby Blog

November 16, 2020

By Chris Kubbernus

What is a Cause Marketing Strategy? Here’s Why You Should Have One

You can’t open Facebook or Instagram without seeing a friend championing a cause near and dear to their heart.

Thanks to the tiny computers in our pockets, people are much more aware of our world’s problems than they were 15 years ago.

Move over TikTok.

Instagram just launched a new feature called Reels, and it feels remarkably like something we’ve seen before: 15-second time-lapse video clips akin to TikTok.

Oh, Instagram’s no...

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November 16, 2020

By Chris Kubbernus

How to Make a Virtual Event More Engaging: 21 Tips

Like it or not, virtual events are here to stay.

Sure, everyone is eager to do stuff in person and attend events. That won’t change.

But virtual events offer a ton of benefits too:

When Instagram Stories first appeared, everyone made fun of Instagram for appropriating Snapchat’s entire business model.

No one thought Stories would catch on – much less morph into a permanent feature with regular improvements! (Some people didn...

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